Refugees Welcome

Saving child refugees
Safe Passage

The refugee crisis has engulfed Europe for the past two years. Many new arrivals fleeing conflict and humanitarian disaster have struggled to ascertain safe passage.

The Dubs Scheme, named after Lord Alf Dubs, a former child refugee who used the Kindertransport to flee Nazi-occupied Europe, established a legal framework to bring unaccompanied child refugees to the UK.

The UK Government chose the same day as the first Parliamentary vote to trigger Brexit to announce the scrapping of the scheme.

Having spent the previous five months growing the social audience of Refugees Welcome, we quickly went into gear to mobilise tens of thousands online, including receiving celebrity support.

In 48 hours, our petition received 50,000 signatures with many newspapers leading with the story the day after Parliament backed Brexit, proving that the Government couldn’t just bury the bad news.

We generated more than 56,000 new sign-ups and raised more than £60,000 to keep Refugees Welcome going as they campaign for the reintroduction of the Dubs Scheme.

To find out more about this campaign or how we can help you, 

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DISCIPLINES
Social Media
Strategy
Digital Mobilisation
Branding
STATISTICS
400%
Increase in Compass Facebook page likes
3.7M
Audience reach on Facebook
3M
Facebook video views
550K
Facebook Engagements
DOWNLOAD CASE STUDY
WHAT WE ACHIEVED
55K
Petition signatures
in 72 hours
£50K
Fundraised from one Email
56K
New Email sign ups
350K
Organic reach on social media