Progressive Alliance

Changing the course
of an election
For Compass Good Society

When the UK Prime Minister called a snap election in April 2017, the Progressive Alliance was an idea starting to gain traction but had no physical presence.

In just three days we created a visual identity and a tactical voting tool for the campaign to take off.

Working in concert with a team of technologists, data scientists, filmmakers and volunteer organisers, we built a national movement that led the way in progressive collaboration and targeted thousands of tactical voters in key constituencies around the country.

We recruited 100K tactical voters and raised nearly £200K in just 7 weeks.

Progressive Alliance thwarted the Conservatives in 22 of our 31 target seats and ended their Parliamentary majority.

In the months and years ahead the Progressive Alliance will continue to work with MPs and local activists to build a cross-party progressive platform for the new politics.

To find out more about this campaign or how we can help you,

Contact us
DISCIPLINES
Social Media & Advertising
Political Strategy
Digital Mobilisation
Branding
Technology
STATISTICS
400%
Increase in Compass Facebook page likes
3.7M
Audience reach on Facebook
3M
Facebook video views
550K
Facebook Engagements
WHAT WE ACHIEVED
£175K
Raised from 3000 donors
125K
Total website users
100K
Vote Smart tool sign-ups
30K
New email supporters
SOCIAL SUCCESSES
3.7M
Facebook reach
3M
Facebook video views
550K
Facebook engagements
11K
Facebook followers

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Disciplines
Social Media & Advertising
Political Strategy
Digital Mobilisation
Branding
Technology
ELECTORAL SUCCESSES
25/42
Successful
progressive alliances
22/31
Target seats won
by progressives
112/211
Tactical voting
progressive victories