School Cuts

Changing the mind of 795,000 voters
National Union of Teachers

The National Union of Teachers launched their School Cuts campaign in November 2016 to reveal the devastating effects of the Government’s school funding plans.

Three weeks out from polling day for the 2017 June General Election, the NUT wanted to capitalise on the moment and reach swing voters in marginal constituencies.

We developed an ambitious social advertising campaign to promote the interactive map showing the scale of school cuts in their constituency and where Parliamentary candidates stood on the issue.

By polling day we had reached 3,180,321 people across the country through targeted Facebook ads in target constituencies. Our explainer video was shared a total of 88,000 times and was viewed by more than 4.6M people.

A post election poll from Britain’s most accurate pollster, Survation, found 10.4% of voters changed their mind about who to vote for due to school funding policy, the equivalent of 795,000 people switching their vote.

To find out more about this campaign or how we can help you,

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DISCIPLINES
Social Media & Advertising
Strategy
Digital Mobilisation
Branding
STATISTICS
400%
Increase in Compass Facebook page likes
3.7M
Audience reach on Facebook
3M
Facebook video views
550K
Facebook Engagements

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Disciplines
Social Media & Advertising
Political Strategy
Digital Mobilisation
Branding
Technology
WHAT WE ACHIEVED
4.6M
Explainer film views
3.2M
Parents & teachers reached
23/25
Super target
seats held
300%
Increase in facebook followers