The National Union of Teachers launched their School Cuts campaign in November 2016 to reveal the devastating effects of the Government’s school funding plans.
Three weeks out from polling day for the 2017 June General Election, the NUT wanted to capitalise on the moment and reach swing voters in marginal constituencies.
We developed an ambitious social advertising campaign to promote the interactive map showing the scale of school cuts in their constituency and where Parliamentary candidates stood on the issue.
By polling day we had reached 3,180,321 people across the country through targeted Facebook ads in target constituencies. Our explainer video was shared a total of 88,000 times and was viewed by more than 4.6M people.
A post election poll from Britain’s most accurate pollster, Survation, found 10.4% of voters changed their mind about who to vote for due to school funding policy, the equivalent of 795,000 people switching their vote.
To find out more about this campaign or how we can help you,
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.