Brand Caroline

Saying no to politics as usual
Caroline Lucas MP

The 2015 General Election was the Green Party’s most successful campaign ever. Primarily working with Caroline Lucas MP, Small Axe played a leading role in the development of the Green Party’s brand, strategic and digital communications in the years preceding the election.

During our time working with the Green Party we helped social take off, created a fresh new brand and website for Caroline Lucas MP and rolled it out to other target seats. Green Party membership rocketed, thousands of activists mobilised and together we raised hundreds of thousands.

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DISCIPLINES
Web-design
Digital Mobilisation
Branding
Political strategy
Photography
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The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

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Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Disciplines
Social Media & Advertising
Political Strategy
Digital Mobilisation
Branding
Technology
WHAT WE ACHIEVED
£400K
Raised online
100K
Supporters recruited
1 MP
Re-elected