ABOUT

Our vision is to create movements that are progressive, hopeful and powerful, to inspire people to act on the most pressing issues of our time.

WHAT FUELS US

We see the world as it is – rife with inequality, environmental neglect and elitist politics. That’s why we are ambitious about change. Now’s the time to be bold. To take on the most entrenched special interests. To bring people together to act.

DXDY

In 2015 we incubated a team of technologists in Colombo, Sri Lanka. This year, DXDY are going fully independent. We continue to collaborate, they specialise in organisational websites, mobile applications, migrations, data warehousing and system integrations.

OUR SERVICES
Creative and influencing

Campaigns, message & fundraising

Through compelling creative we tell stories that grab attention,
change stubborn hearts and cut through a cynical culture.

  • Brand strategy
  • Message and copy
  • Film
  • Fundraising
  • Social and email
  • Printed materials
  • Digital assets
  • Influencer management & press
  • Advertising
Political Strategy

Building powerful networks to win

We’re training and empowering progressive leaders and candidates.
We form alliances and create the movement infrastructure and strategy to win.

  • Leadership development training
  • Strategic communications
  • Political strategy & research
  • Crisis management
  • Advocacy
  • Grassroots organising training
Workshops

Branding

Thinking of rebranding? Choose from one of our one-day workshops which have been created to help you transform the way people think about and view your brand.

  • Naming in a day
  • Create your fairytale
  • machine and effect
  • Call to vision

TESTIMONIALS

“Small Axe helped create an eye-catching brand identity which greatly helped us raise Caroline’s profile, and also went on to be adapted for use with the national Green Party – it’s a design that I’m sure will pay dividends across our campaigns for years to come.”

Adam Mcgibbon,
CAMPAIGN MANAGER

“The Small Axe team plugged into our existing project team to help us come up with a concept to launch our new Life Support campaign. They were brilliant at brainstorming possible creative options – from initial ideas, through to delivery - for how we could bring the campaign to life and engage our supporters"

Helena Brown
SENIOR CAMPAIGNS OFFICER

It has been a fantastic experience working with the Small Axe Team. From day one they have not only put amazing creative and technical skills into helping us to shape the Good Jobs Campaign but they have put heart and passion into it.

Dan Firth
LEAD ORGANISER

MEET THE TEAM

We work with a core team of strategists, designers, technologists and organisers. And a roster of the best freelancers.

Hollie Pycroft
Hollie Pycroft
CAMPAIGNS MANAGER

Hollie Pycroft is a Campaigns Manager, originally from Yorkshire, with a background in politics and copywriting. She worked on her first campaign whilst volunteering for the Obama re-election in 2012; today, she brings a passion for powerful messages to the Small Axe team.

Jose Guerra
Jose Guerra
SENIOR DESIGNER

Hollie Pycroft is a Campaigns Manager, originally from Yorkshire, with a background in politics and copywriting. She worked on her first campaign whilst volunteering for the Obama re-election in 2012; today, she brings a passion for powerful messages to the Small Axe team.

Jana Mills
Jana Mills
CREATIVE DIRECTOR

Hollie Pycroft is a Campaigns Manager, originally from Yorkshire, with a background in politics and copywriting. She worked on her first campaign whilst volunteering for the Obama re-election in 2012; today, she brings a passion for powerful messages to the Small Axe team.

Jana Mills
Jana Mills
CREATIVE DIRECTOR

Hollie Pycroft is a Campaigns Manager, originally from Yorkshire, with a background in politics and copywriting. She worked on her first campaign whilst volunteering for the Obama re-election in 2012; today, she brings a passion for powerful messages to the Small Axe team.

Jana Mills
Jana Mills
CREATIVE DIRECTOR

Hollie Pycroft is a Campaigns Manager, originally from Yorkshire, with a background in politics and copywriting. She worked on her first campaign whilst volunteering for the Obama re-election in 2012; today, she brings a passion for powerful messages to the Small Axe team.

Jana Mills
Jana Mills
CREATIVE DIRECTOR

Hollie Pycroft is a Campaigns Manager, originally from Yorkshire, with a background in politics and copywriting. She worked on her first campaign whilst volunteering for the Obama re-election in 2012; today, she brings a passion for powerful messages to the Small Axe team.

Jana Mills
CREATIVE DIRECTOR
Dan Firth
POLITICAL DIRECTOR
Dana Airapetjana
CAMPAIGNS MANAGER
Luke Walter
CAMPAIGNS MANAGER
Jose Guerra
SENIOR DESIGNER
Hollie Pycroft
CAMPAIGNS MANAGER
Saffron Parker
CREATIVE CAMPAIGNER
Samson Kiemo
OFFICE MANAGER
Damiaan Melis
DESIGNER